Alexander McQueen Eyewear Spring '10 Ads With Skull 2010-06-17 15:00:22

Fab Ad: Alexander McQueen Eyewear, Spring '10

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Forget about living models, Alexander McQueen's Spring '10 eyewear campaign features dead ones. Continuing its love affair with skeletons, McQueen's latest are in-your-face, literally. The snakeskin pattern that's quickly become a signature for the house takes the background, while a gigantic digitized skull, clad with cool McQueen shades, takes front and center. Yes, real models are more beautiful — they have hair and makeup working for them — but this makes quite the statement. You approve?

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