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his second-ever ad campaign, Alexander Wang chose Fabien Baron to shoot Raquel Zimmermann in an abandoned grain factory from the '20s in Red Hook, Brooklyn. Karl Templer, Wang's usual collaborator, was on styling duty. “We wanted something really gritty and raw to contrast with the polished richness of what we showed on fall runway,” Wang explained of the scene.

The accompanying campaign video, set to a soundtrack of SebastiAn’s “CTFO” featuring MIA, is going to be projected at several locations around Manhattan (Houston and McDougal, 14th and University, 14th Street and 8th Avenue) — starting around 9 pm tonight for six hours and continuing both tomorrow and Friday nights (July 13-July 15).

For those not in New York, the full video is below.