POPSUGAR Fashion

Alexander Wang x H&M Just Released the Coolest Commercial Ever

Oct 23 2014 - 7:22am

The moment we've all been waiting for is almost here: Alexander Wang [1]'s H&M collaboration is this close to being released (the 61-piece collection officially hits stores on Nov. 6), and in in his typical, teasing fashion [2], the designer has now released an interactive video, showing his stylish clothes in action.

In the video-game-inspired ad, we're able to spot a few of our favorite models — Joan Smalls, Natasha Poly, Raquel Zimmermann [3], and Isabeli Fontana — along with soccer player Andy Carroll — run, jump, and ball their way through a blizzard. Watch them all do their thing in the minifilm below, then scroll through to see the line, set to retail between $10 to $350 [4], in full. We have to say, with all this excitement and buildup to the big day, our wallets might be in for a workout, too. 

— Additional reporting by Sarah Wasilak, Aemilia Madden, and Samantha Sutton

Source: H&M [5]

Alexander Wang x H&M

Alexander Wang x H&M

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Source: H&M [6]

Alexander Wang x H&M

Source: H&M [7]

Alexander Wang x H&M

Source: H&M [8]

Alexander Wang x H&M

Source: H&M [9]

Alexander Wang x H&M

Source: H&M [10]

Alexander Wang x H&M

Source: Instagram user HM [11]

Alexander Wang x H&M

Source: Instagram user HM [12]

Alexander Wang x H&M

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Alexander Wang x H&M

Alexander Wang x H&M

Alexander Wang x H&M

Our first look at the Alexander Wang [13] x H&M [14] collection was revealed on Instagram along with a press release from H&M, "The Alexander Wang x H&M collection will feature apparel and accessories for women and men." The line, which will be available in 250 H&M stores worldwide as well as online, will feature the designer's "irreverent approach [that] will propose a new take on the lifestyle product offering that goes beyond fashion."

Source: Instagram user alexanderwangny [15]

Rihanna in Alexander Wang x H&M

The edgy star won the honor of debuting the collaboration when she took to the streets of New York in a sporty look.


Source URL
http://www.fabsugar.com/fashion/Alexander-Wang-HM-Collaboration-2014-34571864