We don't need to see a ton of ads to fall in love with Alexander Wang's designs, but that won't stop the designer from taking it to the next level with his latest crop of innovative marketing ideas. For Fall, Wang has scooped up rocker babe Zoe Kravitz to front his T line ad, and he will also be launching his first ever video campaign for his namesake collection. The short video, made in collaboration with Craig McDean, stars Abbey Lee in a Wall Street-inspired backdrop."It's abstracted,” said Wang. "Abbey's not walking down Wall Street past buildings, but there's wind and newspapers flying all over the place. It's very moody and seductive — like looking at a perfume ad where you feel for the girl a lot more. Rather than saying, 'Here's the product,' this is more about expressing ourselves." That said, Wang also hinted to a possible fragrance in the future. "I'm thinking and definitely putting together ideas," said Wang. "TBC, to be confirmed." Exciting!
Aug 9 2010