Take Anja Rubik, Hanne Gaby Odiele, Edita Vilkeviciute, and Liu Wen, dress them in Alexander Wang, color them black and white, and you have one helluva ad campaign. Wang kept shots simple for Spring '10, like with Fall '09, allowing the ambitious styling do the talking. Each girl has one full shot and one closeup — how the clothes would look from afar and up close. And no smiling either, Wang's latest pieces are no laughing matter. Do you dig?