Alicia Keys Launches Jewelry Collection Inspired by Pseudoscience

Alicia Keys Launches Jewelry Collection Inspired by Pseudoscience

Alicia Keys has founded a jewelry line, called The Barber's Daughters, with accessories designer Gisèle Theriault, whom Keys met backstage during one of her performances.

The collection is made up of sterling silver and gemstone necklaces and bracelets inscribed with the poetry and prayers of Masaru Emoto. Emoto is a Japanese author best known for his conviction that  human thoughts can be directed towards water droplets which will in turn be beautiful or ugly when frozen, depending on the nature of the words, of course. His most recent book, "Messages from Water," contains photographs of these water crystals next to the words which transformed them.

According to Keys, the idea is to “to give people beautiful, unique pieces with messages that ignite them to find the best within."

“I fell in love with the individuality of the pieces, but more than that, the words that were written on them really resonated with the songwriter in me,” said Keys. “I knew at that moment, for the first time, that through a whole other medium I would be able to spread inspiration and that’s what got me started.”

Well, there's that, and she's always wanted to design accessories. Keys also states, "jewelry is a great first step." Meaning we can expect more product offerings from her newly created company, AK Worldwide.

[WWD]

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