Luxurious but not exactly affordable is probably the most obvious — and most accurate — way to describe Mary-Kate and Ashely Olsen's collection of handbags for The Row, which includes a $39,000 backpack (that we've only ever seen the designers themselves wearing). Now the sister duo is looking to change all of that with the launch of a bag collection for their Elizabeth and James label. The major difference in this endeavor is the price point. While The Row skews towards the high end of the market, Elizabeth and James is the designers' more accessible brand, and Mary-Kate and Ashley have crafted these bags with that focus. "The price point is below [Alexander] Wang and [Phillip] Lim but above Marc [Jacobs] and Tory [Burch]." "And Rebecca Minkoff," Ashley interrupted. "We wanted these bags to be affordable." That means the full range of bags — which includes satchels, shoppers, messenger bags, backpacks, hobo bags, crossbody bags, clutches, pouches, and wallets — will stay between $125 to $395 for small leather goods and $395 to $625 for bags. Not bad considering this duo won't be sacrificing quality to meet their lower price points. Looking to Italian suede and leather, calf hair, lambskin, and strong hardware, these accessories will be getting the signature Olsen design treatment without the exclusive, Olsen-only price tag. Stay tuned: the bags hit stores this July.