The British Fashion Council and Vogue Designer Fashion Fund announced the shortlist of finalists eligible to win cash prizes and industry mentorship as part of an initiative to help U.K.-based designers take their businesses to the next level. The nominated brands for 2010 include Christopher Kane, Richard Nicoll, Erdem, Marios Schwab, Clements Ribeiro, E.Tautz, Nicholas Kirkwood, and Angel Jackson. As with the CFDA/Vogue Fashion Fund in the U.S., finalists will be evaluated throughout a season, with judges conducting studio visits and attending fashion presentations.
"I think we'll all come with our own criteria of what we think is important for success," Vogue editor Alexandra Shulman said of the judging process. "It's a design talent married with an ability to grow a business and to be able to take part in the international industry as opposed to being on the fringe of it."
Harrods, Burberry, HSBC, Marks and Spencer, and Paul Smith are among the companies that have contributed to the British Fashion Fund this year. Winners will be announced in April, and the judging process will be documented in the May issue of British Vogue.