Baby Phat

In an attempt to get in with the in crowd, JCPenney has teamed up with Baby Phat founder Kimora Lee Simmons, in launching her exclusive juniors line, Fabulosity. The brand will encompass the same trendy elements as its sister label but at lower price points, between $29 to $108, in comparison to Baby Phat's $30 to $200 range.

"The Fabulosity girl is fun, fashionable and chic, but she doesn't want to spend her last penny on something to wear. This collection is fashionable, but also affordable. The days of spending tons on clothes are gone — I mean, I still do it, but young girls can't," said Simmons. Kimora also expressed interest in expanding Fabulosity into a full-lifestyle collection, comparable to Baby Phat's, adding shoes, accessories, handbags, and a home collection.

Offerings of skinny denim, blouses, knit tops, and dresses are currently available online and will be sold in stores this month.

To see more from Kimora Lee Simmons's Fabulosity for JCPenney, read more

While most cell phone talk this summer has been appropriated by iPhone, Helio Ocean and talk of an Armani/Samsung collaboration, there are few designer cell releases worthy of our attention.

Techie Diva Gina Hughes tipped me off to the release of the limited edition Baby Phat RAZR and SLVR in pink. The phone combines the ever popular David Beckham-endorsed RAZR and the durability of the SLVR with some serious pink. According to Darla Mack, the devices come unlocked but you can sign up for service on the AT&T website. Of course, because they come with Kimora Lee Simmons' token designs and a bevy of Baby Phat goodies they cost upwards of $400.

• Limited Edition Baby Phat RAZR - Costs $349.99. Comes with Baby Phat phone wallet, phone charm, pre-loaded wallpapers, Kimora Lee Simmons lip gloss and fragrance sample and prepaid Visa(R) Baby Phat Rush Card offer.

To check out the SLVR, read more

Britney decided to steal Kimora Lee's spotlight at the Baby Phat Fashion Week show last night in NYC. Spears was dressed in all black to match her new hair and while she was wearing underwear apparently the top half didn't stay in her dress the entire night. She sat in the front row close to Alicia Keys while watching and clapping as the models strutted down the catwalk. When asked how she was enjoying her new single life she replied, "It's awesome." Guess this means she doesn't want Kevin back. Let's hope this is one step closer to her comeback.

For lots more pics of Britney at Baby Phat's show read more

Believe it or not, the fanny pack is back. That is, if Baby Phat's Spring 2007 runway show at Fashion Week is any indication. Sure, it's a little bit sleeker, and the leather belt pouch is a far cry from the nylon zippered version. But it's still a fanny pack. What do you guys think? Love it or hate it?

Welcome to the first of Fabsugar's runway reviews from New York Fashion Week, which officially kicked off on Friday. One of the first and flashiest shows: BabyPhat by Kimora Lee Simmons. Like most events held by the sister label to Phat Farm, the unveiling of the Spring 2007 event was a celebrity magnet, attended by Jamie-Lynn Sigler, Lil' Kim, Brandy, and, of course 50 Cent, who ended up in a front-row scuffle.

As for the clothes, the styles were in keeping with Baby Phat's usual high-end hip-hop vibe, with some notable twists, like lattice-work midrifts and dolman-sleeve tops. Spring 2007 also looks to be carrying over some trends from fall, like dressy shorts and girly menswear atop capri-length leggings. To see the highlights from the Spring 2007 collection, read more