Banana Republic Breaks Down Massive New Store into Mini Boutiques

Banana Republic Breaks Down Massive New Store into Mini Boutiques

Last night Banana Republic opened its 18,000-square foot prototype store in New York's SoHo. Guests including ELLE's Joe Zee and Robbie Myers, Vogue's Meredith Melling Burke, and Vanity Fair's Alexis Bryan Morgan walked through the gigantic two-level store, which has been divided into smaller boutiques based on occasion (city weekend, evening out) and category (accessories, vintage). Down the street, the former men's Banana Republic store is turing into a Gap.

New York 11/11/09 Getty

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