Barneys CEO Mark Lee Explains His Choice of Amanda Brooks as Fashion Director


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Amanda Brooks was named Barneys' new fashion director, vice president succeeding Julie Gilhart last Friday and she starts in the role on Monday without much retail experience in her pocket (she was most recently director of fashion at William Morris Endeavor Entertainment, and in the past, a creative director at Hogan and Tuleh). But, when Barneys CEO Mark Lee was asked about his decision to hire Brooks and Dennis Freedman, former longtime W creative director, who also doesn't have a strong retail background, Cathy Horyn reports: "Mr. Lee said that Ms. Brooks brought a diverse background, as an editor, stylist and brand developer, to her post. 'We didn’t need more retail help,' he said. As for Mr. Freedman, Mr. Lee said, 'Great creativity is hard to find,' and that Barneys can benefit from Mr. Freedman’s ideas and knowledge of the worlds of art, design and architecture." [On the Runway]

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