Bebe Launches New Concept Store 2b

On Our Radar: Bebe's Better-Priced Concept Store

January 5, 2009

For those who love Bebe clothes but can't afford them, you'll be happy to hear this news. The brand has launched a new concept store, dubbed 2b, providing fashionable style at half the price of its original line. “You can definitely dress yourself under $100,” said Bebe's chief executive officer, Greg Scott.

The first 2b concept store, designed to look like a nightclub with flashy lights and bold colors, is currently being tested in SF. Offerings include Bebe's popular logo gear along with mini dresses, skinny jeans, and beaded tops, all ranging from $29 to $79. Smart of them to respond to the struggling economy with a more affordable line. Are you interested?

Source

Bebe B2 On Our Radar

41 Comments

3 years 21 weeks

(LAUGHS). I totally agree with 'petiteelf'. You're absolutely right. Everyone is just expressing their personal honest opinions. Whether one likes it or not, does not give them the right to diss another person's views by saying they are 'fat and ugly'. By doing so, it indirectly tells that that person is insatiably insecure themselves, and probably finding ways to console themselves by making others feel terrible about themselves. And by the way, calling others fat and ugly despite their personal opinions only ruins your sexiness, and sorry to say, self-respect. In my part of the world, the BEBE clothes price is frightfully high.Anyhow, BEBE clothes are great,very captivating,and great quality, there's no doubt about that, yet it does not suit every body. Some are professional looking,casual, while some are just meant for clubwear. It actually boils down to your personality eventually. Some clothing just doesn't make you look 'you', and some clothing just do

3 years 23 weeks

bebe has cute stuff but it is WAY overpriced for what it is. um...$70 for a polyester top? and when they say "silky", that doesn't mean it's silk--that means it's some blend...not actually silk. people who try to defend bebe by calling others "fat and ugly" are terrible, ugly individuals themselves. to be that hateful towards humans when you are defending a corporate entity...ridiculous. i wouldn't be so quick to hate on forever 21. they obviously have a good thing going. last 5 times i passed by a bebe store, it had about 1/10th of the number of customers of the forever 21 store. guys don't care where you get your clothes from, as long as the item fits you properly. a lot of girls like to squeeze themselves into a cut/size that is not flattering for them. it is better to go up a size and have the item fit properly. if you hate on haters, that makes you one too!

3 years 42 weeks

you haters are sad....... bebe makes great quality clothing. Do you girls no anything about style, trend and fashion or do you shop at Forever21 and Wal-Mart? If you don't have the figure then go to some PLUS store. bebe makes extremely good quality clothing and their prices are not expensive. They have lowered their prices considerably!

4 years 4 weeks

i think bebe clothes are pricey too. Although they do carry alot of trashy clothes but their pencil skirt, blouse, and blazers are design well fitted and worth of the money! Just depends, if youre someone who knows how to shop for great stuff you should be able to recognize that every store do carry bad and good clothes. :-)

Fashionistaguy 4 years 15 weeks

I signed up on this thing just to post a comment on these news. I have worked for bebe and what i could tell you is that BEBE is a brand for women that are self confident about themselves and their bodies. Its for women with sexy a modern and sexy attitude. So for all you bitches that are hating on bebe and that are probably fat and ugly, STAY OUT of bebe stores since its defenitely not for you.

ThePerfectScore 4 years 19 weeks

Yea I'd never pay that much for club wear.

gbychan 4 years 19 weeks

Bebe's clothes seemed too overpriced and never fit me...but I'd probably at least browse in their new store once or twice.

skypacer 4 years 19 weeks

Wow I'm surprised to see so many Bebe's haters here. Imo Bebe's clothes are very similar in style to Guess. Does that mean you guys hate Guess as well?

emalove 4 years 19 weeks

Yuck, I hate Bebe. Always have.

bastylefilegirl 4 years 20 weeks

Wait Bebe is coming out with clothes that look even cheaper....that's whoretastic! Ughhh now more hoochie mama's can afford these hideous cookie cutter looks GREAT!

remember aurora 4 years 20 weeks

Bebe is awful. That's it.

remember aurora 4 years 20 weeks

Bebe is awful. That's it.

Evalicious 4 years 20 weeks

I agree that Bebe has a "trampy" image. But there are pieces that I own that I absolutely adore. Like a perfect fitting black pencil skirt ($98) and a black leather jacket ($215) they are pieces that I will own for years and wear damn near daily. Their shirts and blouses however are way overpriced for what they offer. Who wants a white button down shirt that laces up the back or has grommets around the collar?

fortheloveofrock 4 years 20 weeks

no thanks....ewwww flashing lights??

pxpxcutie 4 years 20 weeks

I don't think of bebe as "trashy" or "club" wear at all. They have some nice clothes (and some not so great clothes...I'm personally not into their clothing with the bebe logo on it). I've bought a great fitted white blazer and vest from them as well as a purple leather jacket. The clothes I bought are quite nice and not whorish in any way, shape, or form.

pxpxcutie 4 years 20 weeks

I don't think of bebe as "trashy" or "club" wear at all. They have some nice clothes (and some not so great clothes...I'm personally not into their clothing with the bebe logo on it).I've bought a great fitted white blazer and vest from them as well as a purple leather jacket. The clothes I bought are quite nice and not whorish in any way, shape, or form.

LoveSarah 4 years 20 weeks

I've always found bebe to be on the trashy side, and I hate logo wear. I may check out the new store, but with low expectations.

dcfashionista 4 years 20 weeks

I love Bebe's clothing but I stay away from the logo items. The new store sounds nice and affordable.

xs 4 years 20 weeks

bebe is awful. i've never stepped foot in a store and plan on keeping it that way.

Yaya123 4 years 20 weeks

Yeah their clothes were never worth the heavier price tags, so maybe this is a good idea for their business. I think I've only found a few decent tops and nice slacks, otherwise the logo wear and club wear is a little too cheap looking.