Beyonce in House of Dereon Fall 2012 Ads

Beyoncé Is Pure Rock 'n' Roll in House of Deréon's Fall Ads

Beyoncé Is Pure Rock 'n' Roll in House of Deréon's Fall Ads

We're looking at a decidedly edgier Beyoncé — treating a stark desert landscape like it's her very own catwalk, no less — in the latest batch of House of Dereon ads. The singer, who codesigns the line with her mom, Tina Knowles, departed from her usual glamorous fare and instead, spun a fashion campaign tale chock-full of rock 'n' roll attitude. And we love it, obviously. Sure, she looks amazing, but that comes as no surprise. This time around, we're really digging the collection's commitment to subversive wares and punched-up details. From corseted zipper-pull crop tops to thigh-high slit leopard-printed maxi skirts, there's a hint of Beyoncé's personal style in every shot. To see more of her in House of Dereon moto vests, high-waisted harem pants, and cap-toe boots, just keep clicking.

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