Burberry Returns to Home Turf for Spring 2010

Burberry Returns to Home Turf for Spring 2010

>> Spring 2010 brings a number of firsts for Burberry: the first time Christopher Bailey has shown under the label in London instead of Milan and the first time the show was streamed live on the Internet — the video can be seen here.  It was a big bash for the likes of London — a guest list of 1,500 and a tent venue erected on the grounds of the Chelsea College of Art & Design — bringing front row faces like Gwyneth Paltrow, Victoria Beckham, Mary-Kate Olsen, brand face Emma Watson, plus Mario Testino, Jacquetta Wheeler, Bruce Weber, and Agyness Deyn.

When the show was ready to start this evening, the venue — with Burberry check-embossed walls — went dark, and the Burberry logo lit up the runway until the stream of models, wearing pale-colored or metallic knotted, draped, and twisted variations on the classic trench and miniskirt, commenced.  A few furs were even thrown in, despite the Spring season. At the end, in celebration of the quintessential British brand's return to home turf, a rain of silver confetti streamed down.

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