CFDA Holds Town Hall Meeting to Discuss the Fashion System

Should Fashion Shows Be Targeted Toward Consumers or the Industry?

Last night, the CFDA gathered around the stone at a town meeting where industry leaders discussed the future of the fashion industry. The debate was whether fashion shows should be targeted towards consumers or the industry. “We design for the consumer, and right now, I believe the consumer is completely confused,” said Donna Karan. Basically, who is going to purchase a wool coat — even if it's the most amazing coat ever — in August? That said, designers faulted the recession, discount-driven shoppers, the vast difference between runway looks and in-store merchandise, and the constant pumping out of collection after collection.

“We should truly focus on the problem and the solution. The consumer has been trained to buy on sale. The clothes in stores are not in season, so she is confused. Why should she go out and spend money early in the season, when in fact come September and October, when the season actually changes, the next season is there and it’s called resort? We are putting all the energy into something that the consumer isn’t really getting, because by then it’s on sale,” continued Karan. On a sillier note, Anna Wintour, suggested putting together a committee that could create rules for when stores could discount merchandise stating, "We have friends in the White House now.” That's most likely not going to happen but the issue remains, should the fashion industry cater towards the consumers or the industry?

Source: WireImage, Getty
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