Chanel grew up only minutes away from the plaza where the boutique is located on Jefferson Boulevard. In fact, she was there helping mere hours before I arrived. The idea is to bring Beverly Hills and Melrose to Culver City. Not only has the model already worn pieces from her mom's store, but there's also going to be a special rack full of Chanel-approved pieces. Red Bag Boutique will carry everything from high-end to affordable pieces in order to appeal to a variety of everyday women. For those ladies not in the Southern California area, fret not — TheRedBagBoutique.com will offer ecommerce soon!