It was the Swarovski Crystallized concept store opening in NYC last night, so as you can imagine, there was no shortage of sparkle. Famous jewelry fans like Blake Lively, Chloë Sevigny, Lucy Liu, and Evan Rachel Wood all attended and partied around the bling. I'm sure a few of them even went home glitter-handed. From the looks of it, it's a minimalist, modern store, one side with a rustic brick wall. Of course, cases upon cases house Swarovski's magical baubles. Side note: Swarovski was set to dress the late Michael Jackson in 300,000 crystals for his London tour. That would have been out of this world. Step inside to discover the brand's new store.