Claudia Schiffer Guess 30th Anniversary Ads

Claudia Schiffer Returns to Guess For Its 30th Anniversary Looking Like She Hasn't Aged a Day

Claudia Schiffer Guess 30th Anniversary Ads

One look at Claudia Schiffer in these iconic Guess ad campaigns and we immediately get transported back to the late '80s and early '90s. Remember the days when we used to wear high-waisted jeans with lace tops? Well, those days might be coming back, thanks to Guess's 30th anniversary campaign featuring the supermodel once again. Schiffer looks like she hasn't aged a day, replicating her old Guess ads shot by famous photographer Ellen von Unwerth. "She was a turning point of Guess; she was a turning point of Ellen's career; Guess was a turning point of a life for Claudia," said CEO and creative director Paul Marciano. "Everybody talked about the Guess Girl." In celebration of Guess's 30 years, the brand will also be launching a special 15-piece capsule collection inspired by Schiffer and other Guess models, featuring Anna Nicole Smith printed tees, cutoff jeans originally modeled by Adriana Lima, and a cheeky gingham top worn by Eva Herzigova. Prices range from $39 to $138, and will be available April 24 at Guess flagship stores, Macy's, and on its new website,, launching soon for its anniversary. Check out more iconic images of Claudia Schiffer in Guess ads, present and past, and tell us what you think in the comments section below.


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