Coach Introduces Cheaper Line Named Poppy

Fab Flash: Coach Launches Sweeter, Cheaper, Poppier Line

February 24, 2009

Coach is responding to the tough economic times with a new budget-friendly line named Poppy. Like the name, Poppy is a fresher, more youthful collection of footwear, handbags, and accessories compared to its namesake line. The best part? Lower price points. “Poppy offers a different attitude that is younger in spirit,” said executive creative director, Reed Krakoff. It’s playful, with more prints, interesting fabrics and more experimentation."

The Poppy line, ranging from $198 to $598, will include a whimsical array of tiaras, pochettes, footwear, watches, eyewear, and even select apparel items. The collection debuts in July in stores and online at Coach.com. Fun!

To see more from the Poppy collection, read more

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38 Comments

3 years 48 weeks

I work for Coach and the ballet flats that they feature are like $138-$148... Poppy is defenitely something unlike Coach...Love it or hate it...personally I can't wait for the rich Fall collections that debut later this summer like the leather Garnet satchel... it's a must!

almostloli 4 years 12 weeks

cute! but flats are just not for me

La Tua Cantante 4 years 12 weeks

still WAY too expensive for me.

Shannolyn 4 years 12 weeks

That they even try to advertise this line as "budget-friendly" is a joke in and of itself.Glittery or colorful print ballet flats? Whoever thought Coach would look to their local Target store for inspiration...and then jack the price up by 200% percent. Genius, really.

Shannolyn 4 years 12 weeks

That they even try to advertise this line as "budget-friendly" is a joke in and of itself. Glittery or colorful print ballet flats? Whoever thought Coach would look to their local Target store for inspiration...and then jack the price up by 200% percent. Genius, really.

SweetFirefly 4 years 12 weeks

I like Coach. They still make nice leather bags. Lots of them. Not everything is made of their signature fabric. The leather is nice, but doesn't always appeal to a larger audience. They also make things that are cute and fun for younger people. I don't think this new line is priced any differently than their current line(except for the leather bags, which cost more).

Martini Rossi 4 years 12 weeks

puh-leez. I buy coach products because I love their leather. These flats are not only ugly but also still expensive. I dont see how a $100 - $500 price range is cheaper?

HMBowling 4 years 12 weeks

How is $200-$600 budget friendly? Coach hasn't been impressing me lately so I think I'll stick with my new favorite leather goods, Cole Haan.

tulleandtea 4 years 12 weeks

I remember when Coach didn't have those tacky C prints all over them and when people didn't knock them off.My mom lends me her original leather Coach bags without all that jargon on it. They are really good quality and classic!Coach sometimes ain't what it used to be.

tulleandtea 4 years 12 weeks

I remember when Coach didn't have those tacky C prints all over them and when people didn't knock them off. My mom lends me her original leather Coach bags without all that jargon on it. They are really good quality and classic! Coach sometimes ain't what it used to be.

JustJessie 4 years 12 weeks

Way to much sequins for me, personally. but can see them as fun for younger people!

Zivanod 4 years 12 weeks

They're cute but the prices aren't very budget-friendly, in my opinion.

caramelqtee75 4 years 12 weeks

Terrible.

caramelqtee75 4 years 12 weeks

Terrible.

ilanac13 4 years 12 weeks

well i think that it's a sign of the times that brands like Coach are doing this, and i really hope that it pays off. the other upside to this is that there are more people that the brand/company can hire now since they are designing a brand extension - and that means that more people are getting jobs. granted it's not a LOT of people that are needed to design the new affordable line, but it's something at least

amandaaa 4 years 12 weeks

ugh i like the concept of a cheaper line, but this is still expensive. and the sequins make them a trendy flat, so they're hardly worth the bang for the buck. a price that high demands a shoe that you will get the most satisfaction from purchasing. nice try coach, but try a little harder.

kristinb 4 years 12 weeks

First of all, I already kind of hate the shoes that Coach makes because I do think that they are really dated. It's not that the shoes are overly mature (I'm not guessing every woman is just dying to have sequins splattered all over her shoes), it's that the shoes literally look like they are from the early '90's. It's quite horrid. While I love ballet flats these are really quite tragic and 500 dollar ballet flats are hardly cheap.

jhui007 4 years 12 weeks

tiaras?!?!

jhui007 4 years 12 weeks

tiaras?!?!

emalove 4 years 12 weeks

I don't like any of those flats. And that's not really any cheaper than normal Coach shoe prices. I own three pairs, and they were all around $150 each.

sandy82 4 years 12 weeks

I just looked up the prices for Coach flats and the prices at Nordstrom range from $140-$180. Poppy needs to reduce their prices.

neonbee 4 years 12 weeks

Why sequins?? Those prices are ridiculous for flat shoes and sequins.

prettywarrior 4 years 12 weeks

Why, Coach, why? I love their leather and classic designs, why are they going all tacky and sequin-y? BARF.

msjean 4 years 12 weeks

i don't see how this responds to the recession or the market either! price points - agreed these are too close to Coach pricing to seem more affordable, and too high to seem recession-friendly tacky designs - 1st- why? 2nd-seems to contradict the brand image for classic designs (arguably already forfeited with the ugly patchwork designs of recent years). 3rd - all the trend-tracking shows recession shoppers want understated, discreet, conservative items, not over the top embellishments or flashy logosfinally, i think it will be very confusing in the marketplace that they want to call the line "poppy" but the logos say "coach." typically you see a diff brand name to distinguish a line that's selling at a lower price point. ie, lexus/toyota, ritz carlton/marriott, donna karan/dkny, BR/Gap/Old Navy, Ralph Lauren/Polo. (Bad examples would be KORS by Michael Kors vs Michael by Michael Kors vs Michael Kors, or MARC by Marc Jacobs vs Marc Jacobs).

msjean 4 years 12 weeks

i don't see how this responds to the recession or the market either! price points - agreed these are too close to Coach pricing to seem more affordable, and too high to seem recession-friendly tacky designs - 1st- why? 2nd-seems to contradict the brand image for classic designs (arguably already forfeited with the ugly patchwork designs of recent years). 3rd - all the trend-tracking shows recession shoppers want understated, discreet, conservative items, not over the top embellishments or flashy logos finally, i think it will be very confusing in the marketplace that they want to call the line "poppy" but the logos say "coach." typically you see a diff brand name to distinguish a line that's selling at a lower price point. ie, lexus/toyota, ritz carlton/marriott, donna karan/dkny, BR/Gap/Old Navy, Ralph Lauren/Polo. (Bad examples would be KORS by Michael Kors vs Michael by Michael Kors vs Michael Kors, or MARC by Marc Jacobs vs Marc Jacobs).

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