Confirmed: Halston, Sarah Jessica Parker Go In on Deal


>> After
reports yesterday, Halston confirmed that a deal with Sarah Jessica Parker has been signed. She's not expected to be involved in Marios Schwab's upcoming designer line for the brand, but will rather be focusing on an active design role — perhaps even as creative director — in Halston Heritage, the brand's contemporary label.

Paper's Mickey Boardman reports of the agreement:

A source at Halston tells us that SJP will actually be a member of the company's board and will receive equity in the company.  Company insiders insist all designing will be handled by creative director Marios Schwab and shudder at comparisons to the House of Ungaro which has suffered ridicule for it's affiliation with actress Lindsay Lohan.

Insiders react »Already, insiders are reacting; T's Horacio Silva Tweeted, "Seriously, SJP for Halston's confusion line? What next Kim Cattrall for Schiaparelli?"  And interestingly enough, WWD reports that despite this new marriage of fashion and entertainment, label owner and producer Harvey Weinstein "is understood to no longer have an active role at the firm . . . It is unclear how involved Weinstein, who reportedly is focusing on breathing life into his challenged movie company, is in Halston anymore."

Latest