Do the new alternative beauty trends really pay off? Find out in today's Must Reads from:
Hip Candy shudders at the thought of jellies making a comeback.
Chic & Untroubled warns Delias not to head down the Forever 21 path.
A new handbag designer has Shoppings My Cardio excited.
Are leeches the new way to health? She Finds has the answers.
I Am Fashion is seeing stars.