Before discovering Acne Jeans, the only thing I associated acne to was a face. It's a cheeky name for a jean and women's/men's clothing company because it's attention grabbing. The brand was founded in 1997 when 100 pairs of jeans were designed and distributed to friends, family and clients. That's a generous gift!
Before they knew it, stores wanted to carry the denim with bright red stitching. The first official collection was launched in 1998 and creative director Jonny Johansson has worked to make the brand the success it is today. Besides jeans, the company also offers a women's collection, men's collection and accessories.
Retail prices for women's denim run from $200 and up; the women's collection is equally pricey.
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