Designer Spotlight: Aquascutum

In a world of countless burgeoning young designers, Aquascutum by comparison is quite ancient. Founded in 1851 by John Emary - who invented the first waterproof cloth and created the raincoat, Aquascutum's name is derived from its beginnings: 'aqua' (Latin for water) and 'scutum' (Latin for shield).



155 years or so later, head designers Michael Herz and Graeme Fidler lead the brand's legacy of impeccable British tailoring into the future. Their Fall collection was full of odes to the military - modern, and yet historic at the same time - as Aquascutum once did outfit officers in trench coats during WWI. Dig the toggles, capes, and tweed. Clearly the designers are also trying to add some sex appeal to the historical brand - they enlisted Gisele to be their new face and she always manages to do the trick.

To see more from Aquascutum's Fall 2007 collection, read more

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