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Designer Spotlight: Lerario Beatriz


Here is one PYT (pretty young thing) making her mark on the world of fashion. And I mean world. Brazilian designer Ana Beatriz Lerario arrived in New York knowing she wanted to open a store. After taking classes at Parsons and The Fashion Institute of Technology she landed an internship at Marc Jacobs - lucky much? She worked there for four years and as she dreamed, opened a store called Fiftytwo Showroom where she exhibits fellow designers like Reyes and Richard Chai.

She launched her own collection, Lerario Beatriz, in August 2005. It is characterized by simple designs embellished by exquisite and unique detailing including dresses adorned with handmade buttons and precious craftiwork. With this approach she creates ready-to-wear clothing with couture touches that is both approachable and consummately wearable. All the pieces are produced in Brazil and Lerario claims "the look is somewhere between romantic and edgy."


To see more of her clothes, read more

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