No Designs on Katie Holmes for Armani Katie Holmes is not trying to get all Project Runway on us. Despite a report that the now-fashion plate is going to be designing a children's collection for Giorgio Armani, her rep tells me it’s not true. According to a story making its way around the web, Mrs. Cruise’s label would be called Katie Holmes for Armani and start with a line for toddlers followed by one for older children.