Dolce and Gabbana customers, get ready for something major: 10 to 20 percent lower retail prices for both the main and D&G lines. The Italian designing duo has slashed its prices because of the current economic state. "In this moment of uncertainty, people spend more willingly on travel or spas rather than on a new dress. We want to work for the final consumer," Gabbana said.
But fret not, the quality of the clothes won't be sacrificed. Instead of hundreds of fabrics, the designers are now using dozens. Plus, constructions will be simpler, and alternative stitching techniques will be used. According to Dolce, "This is the only way to save the market and our companies. It’s time to turn the page." Agreed.