Donatella Versace Relaunching Versus Ready-to-Wear In Time for Milan Fashion Week

>> Versus, the young Versace line originally launched in 1989 and designed by Donatella Versace under her brother Gianni's supervision before it was discontinued in 2005, is being revived — no surprises here, considering that Donatella said in March of the line: "It was the first collection that my brother Gianni let me work on, on my own, so it's very precious to me."

She asked Christopher Kane to produce a capsule collection of crystal-studded Versus shoes and bags, which was rolled out in February, and for Spring 2010, the brand is on track for a full-fledged "dynamic presentation" of Versus ready-to-wear during Milan Fashion Week, according to a spokeswoman.

The line, which targets "Young Hollywood," or women between 20 and 30, is currently being sold in the new Versus showroom in Milan. “It’s very rock ’n’ roll and sexy,” Donatella Versace told WWD. “The collection reflects Versus’ DNA and is aimed at young people who want to dress with their own style but like to evolve and break new ground.”

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