One of the major gripes with eco-conscious or organic fashion is that it's hard to find the good stuff, and it's really hard to find a good deal on it. Enter LovingEco, a brand-new site launching today that curates super stylish finds from brands you want to know about. Cool brands like Stewart and Brown, Cri de Couer, and Clary Sage Organics are all represented, as well as fair-trade items from countries like Kenya. The best part? It operates as a flash sale site, so you can get these items at up to 70% off retail. The best part? LovingEco donates three percent of net proceeds to certain charities. In celebration of their launch today, they're offering an additional incentive: enter GSInstant15 at checkout for $15 off a $100 purchase. Add this site to your bookmarks bar, it's a feel-good shopping goodie.