Economy Forces Retailers to Begin Spring Markdowns

Fab Flash: Spring Sales Hatch Early

A couple years ago, retailers wouldn't be thinking about holding sales so early in the season but the dismal economy has forced them to rethink their strategy. Major brands and retailers have already begun promoting special sales and exclusive discounts hoping to woo customers into their stores. Yves Saint Laurent, for example, sent an email blast to customers announcing an “exclusive one-time discount” with 50 percent off apparel and 30 percent off all accessories today and Wednesday. Saks Fifth Avenue hosted a not-so-private friends and family event last week. “Historically, I would not have considered markdowns before the beginning of June,” said Diane Levbarg, of Missoni. “However, this year, while it’s still too early, I may reevaluate my strategy based on market conditions.” You know what this means girls — get out there and shop it to me!


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