Eddie Borgo Fall 2012 Campaign Stars Alison Mosshart

Alison Mosshart Stars in Eddie Borgo's Fall 2012 Campaign

Eddie Borgo Fall 2012 Campaign Stars Alison Mosshart

Eddie Borgo "was listening to The Kills' new album a lot" while designing his Fall 2012 jewelry collection, so it's no wonder the band's lead singer, Alison Mosshart, ended up as his campaign star.

Borgo's collection is in part inspired by New York City and "the joints, railways, tunnels, and engineering systems that hold it together," he says. "But, in another way, the collection also is always inspired by the few true personalities that make up the culture of the city — the way in which music, specifically, colors the attitudes and outlook of its people. Alison could not be a better representation of rock music today."

Mosshart isn't the first city girl Borgo has used for his campaign. In the past, Kate Lanphear, Giovanna Battaglia, and Cecilia Dean have posed for the ads. A look at Mosshart's campaign here in the gallery.

Photos courtesy of Eddie Borgo.