Emma says of the collaboration: "I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with."
As for the line, it will consist of jersey t-shirts, dresses, woven skirts, trousers, shorts, and knitwear for both men and women. The collection will also include embroidered bed throws (are you listening Casa?), amongst other accessories. All of the products will use 100 percent organic and fair-trade cotton and will be made entirely by hand by fair-trade artisans.
It sounds like beyond a pretty face, Emma's got a good head on her shoulders. Are you excited to see Emma's designs?
Photo courtesy of People Tree