FABTV: Matthew Williamson For H&M Needs a Change

by POPSUGAR Fashion 12

Behold: Matthew Williamson's first commercial for his Summer collection. Directed by Johan Renck, who has directed music videos for artists including Madonna, Kylie Minogue, and Beyoncé, it explores the theme "We need a Change." The song itself was produced exclusively for H&M. It features the collection's perennial muse, Daria Werbowy, as well as model Elsa Hosk, and the designer himself — who lands on Earth via meteor surrounded by models in his Summer garb. It's a fun mix of silly and Euro flavor, check it.