Fab Ad: Alexander McQueen, Spring '10

January 26, 2010

If you look closely, model Raquel Zimmermann is in there. After witnessing McQueen's future primitive Spring show, it's no surprise the ad campaign elicits a few "wows." Shot by Nick Knight — who also filmed McQueen's webcast runway show — ophidiophobics beware. The slithery, slidey pool of snakes gives way to McQueen's sadistic shoes. Underneath it all: a reptilian, rainbow print bodysuit. Genius or gross?

22 Comments

BBBianca 3 years 16 weeks

I almost didn't see there was a girl in there.

DeppObsession 3 years 16 weeks

Wow that's insane!! Amazing photography!!

RoyalBlueMoss 3 years 16 weeks

Totally amazing. It's a high fashion advert so, We don't need to see the clothes... because chances are if you're seeing these adverts in a magazine then you already saw the runway show (be it video or stills) because you love fashion. This is what a high fashion advert needs to be. It grabs ours attention and gets us remembering what the runway show looked like. and yes I want those shoes more than anything.

chloe bella 3 years 16 weeks

I like the ad; at least it's something different, and it gets your attention. I still hate those shoes, however.

betty kraker 3 years 16 weeks

i dislike this ad and how could u even walk in those shoes they just look painful

SanDiegoLove 3 years 16 weeks

I think this is amazing. More stomach-churning than the snakes are those disgusting shoes. Fun fun fun.

ticamorena 3 years 16 weeks

This ad is fantastic, both in the artistic sense and also in the intelligence factor; it highlights the irony of how animals and the natural world inspire fashion, yet it's only through nature's destruction that we fashion capitalises on it (snake-skin shoes surrounded by real life snakes)

krispin 3 years 16 weeks

It's a great concept, love the snakes, the ad is fab. But I can't get over the snake skin used for the shoes.

Dubn8tr 3 years 16 weeks

I think it's too extreme to go from "simply fascinating" to "simply disgusting." I'm somewhere in between. The colors are great, but all I see are snakes which out of all of God's creations, creep me out the most. YUCK.

nourhayaty 3 years 16 weeks

piece of art!but not a piece of fashion.

hibiscus19 3 years 16 weeks

I voted magnificent, because it's a very artistic photo and somehow I can't tear my eyes away from it despite how morbid it is (and yes, I hate snakes). However...looking more closely, I see tons of little snakes everywhere! Especially around her hand. That definitely pushes it over more into the disgusting category. It just reminds me of worms and those are even worse than snakes. The combination...*shudder*

neonbrite 3 years 16 weeks

Great work in photoshop I assume, can't look at the ad for more than a second HUGE fear of snakes

superninja 3 years 16 weeks

Man, how I hate those shoes. It's a cool pic, but doesn't sell the merch.

flowergirl 3 years 16 weeks

I want to see these shoes in real life.

bryseana 3 years 16 weeks

It took me a minute to find the model in the picture - really cool and artistic concept. Snakes are beautiful creatures.

Noray 3 years 16 weeks

i got ur back "silver"...it's grossss

anndc 3 years 16 weeks

I hope she got paid a ton of money. So gross.

db849 3 years 16 weeks

Beautifully done, very artistic! But, eek, I would not want to be that model- I would have freaked.

catita85 3 years 16 weeks

Wow, that´s all I can say.

myystque 3 years 16 weeks

It's beautiful but I'll agree with the comments that it is difficult to distinguish the clothing.

3 years 16 weeks

Agreed, it's not much of a fashion ad. The snakes completely overshadow the clothing. However, it is a gorgeous artistic photo. It's a shame that there aren't more daringly fabulous ads and photos out there...

onlysourcherry 3 years 16 weeks

i'm torn on this one. It's beautiful artistically but the snakes are pretty gross, and furthermore you can't see the clothes at all. I give it A for art and D for fashion ad.

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22 Comments

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