Fab Ad: Armani Jeans Spring/Summer '08

In-your-face, vulgar sexuality is nothing new to advertising (hello, Dolce & Gabbana?), but when a usually demure designer gets in on the raunchy action, it takes you by surprise. The Armani Jeans Spring/Summer '08 ads with Julia Stegner and Evandro Soldati are definitely hot, hot, hot. Maybe they look more-so when compared to the Armani PrivéSpring 2008 couture collection. I'm not usually conservative when it comes to fashion ads, but these may have taken sexy a step too far. I feel like I've barged in on a hot and heavy makeout session. What do you think?