Fab Ad: BCBG Fall '08

August 7, 2008

BCBG ads have never blown me away . . . until now. Serafima, Tanya D and Nicole Trunfio show off the clothes wonderfully, despite blurry visions passing to and fro. Patrick Demarchelier captured the youth, beauty, and even an element of cool for the brand. The models are a bit whitewashed, but I suppose that makes the images more striking; they look like mannequins. Normally I would like a bit more personality from the talent, but the talent was all in the clothes and behind the lens. I can't wait to see this one in a full glossy, what about you?

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19 Comments

Espoir 4 years 41 weeks

Tanya! Yay!!!! she deserves this campaign. the ad is very prada- fall'07/08-inspired. LOOOOVE it!

andreaesther 4 years 41 weeks

BCBGGG<33333

MizzJ 4 years 41 weeks

Eh. I haven't seen models this bland and white looking in a long time.

countchocula 4 years 41 weeks

I love BCBG! I can't wait to see more.

ShePirate2010 4 years 41 weeks

its ok...

mirawilliams 4 years 41 weeks

You know, between this and Estee Lauder's Sensuous ad, I feel like I'm supposed to get a complex because I'm not white. And the Italian Vogue doesn't speak to me either because I'm not black. Eh, if it doesn't speak to me, I don't buy it. That goes for packaging, marketing, advertising, etc.

rabidmoon 4 years 41 weeks

Wee bit ..something..bit too 60s..even 70s maybe, for my taste. I don't like "dead" looking models particularly, perhaps that's it.

nybella 4 years 41 weeks

I love the ad but I hate the hair. It's so harsh.

sunrise over sea 4 years 41 weeks

I love BCBG. Granted, some of it is not to my taste but lately, it seems to have gotten much better. And of course any advertisement by Demarchelier is going to be wonderful :D

looseseal 4 years 41 weeks

Nifty camera work, but the models and the clothes are just bleh.

seven7 4 years 41 weeks

Usually models look fine to me (even though they are really thin) mostly they at least look healthy in ads. 2 of the 3 models on this picture look like their last real meal must have been about 6 months ago. It looks awful, and I usually love fashion ads. It is possible to make even this thin look healthier than emaciated. But this is just disgusting.

glam sugar 4 years 41 weeks

I'm loving the new ads, I saw some other ones in the latest Elle and Glamour. Simply fab!

Frank y Ava 4 years 41 weeks

not even half of a black model, or Asian.

emalove 4 years 41 weeks

I adore these...fabulous!

Rini 4 years 41 weeks

I love BCBG! I can't wait to see the full spread!

nyaradzom2001 4 years 41 weeks

i would love to see a darker shade in a campaign, just love it and not the usual suspect anomi campbell. blech almost makes me want to be a designer and only feature women of colour, give them a chance too.