Fab Ad: Chloé Fall '09

Fab Ad: Chloé Fall '09

I once spoke of the fashion metamorphosis of the house of Chloé and its ad campaign transformation. I feel like when it comes to ads, Chloé has done it all: streets, deserts, beach, and now Spanish wheat fields. This is the second major ad campaign for designer Hannah MacGibbon, and she has stuck with photographer Mikael Jansson. What she hasn't stuck with are the same models as Spring. Instead of Anna Maria Jagodzinska and Toni Garrn, she chose Kasia Struss, Sigrid Agren, and Karlie Kloss. Do you dig this or is it way too au naturel?

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