Fab Ad: Diane von Furstenberg Spring '08

by POPSUGAR Fashion 27

For her first major ad campaign since relaunching her label a decade ago, Diane von Furstenberg wanted something special.

She hand-picked French artist François-Marie Banier to photograph Natalia Vodianova on the streets of Paris on a rainy day, and then in a Manhattan studio. They went for a carefree approach: no fashion stylist, no hair stylist, no make-up artist — just Natalia picking out her own clothes and flaunting them as she knows best. Banier then took the black and white images, added dashes of color and writing in his signature style.

And voila — DVF's first ad campaign— do you dig it?

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