Fab Ad: Diesel Live Fast Spring/Summer '08

Diesel's new ad campaign is dubbed "Live Fast" and that's an understatement. One in particular that stands out to me is the ad below, which has stylish friends applying bright-colored lipstick while running down the street. Another model changes her baby's diaper while sprinting, while another gets plastic surgery while on the job. These ads really speak to the fast-paced nature of the world and bring whole new meaning to the phrase "killing two birds with one stone," but I'm not sure how effective they are in selling the clothes. What do you think?