Fab Ad: Diesel Live Fast Spring/Summer '08

February 20, 2008

Diesel's new ad campaign is dubbed "Live Fast" and that's an understatement. One in particular that stands out to me is the ad below, which has stylish friends applying bright-colored lipstick while running down the street. Another model changes her baby's diaper while sprinting, while another gets plastic surgery while on the job. These ads really speak to the fast-paced nature of the world and bring whole new meaning to the phrase "killing two birds with one stone," but I'm not sure how effective they are in selling the clothes. What do you think?

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28 Comments

thoroughlymodern 5 years 11 weeks

Thanks for posting these, Fab! I just used the one of the one girl running with a mirror in a collage I did for a graphics class. I really like them. As far as message or whatever, I don't know. But I like the idea and the coposition, the colors, etc.Oh, and I love that pun - "they don't knock my Choos off"!

thoroughlymodern 5 years 11 weeks

Thanks for posting these, Fab! I just used the one of the one girl running with a mirror in a collage I did for a graphics class. I really like them. As far as message or whatever, I don't know. But I like the idea and the coposition, the colors, etc. Oh, and I love that pun - "they don't knock my Choos off"!

cleegiants 5 years 13 weeks

why are we in such a hurry? promoting plastic surgery? no thanks.

berrymix 5 years 13 weeks

the clothes are not appealing to me.

velvet summer 5 years 13 weeks

good concept for their style of work, don't care for the photography

alisonanne 5 years 13 weeks

I like these, they're pretty to look at!

SweetFirefly 5 years 13 weeks

Idiotic. Sometimes, I'm amazed by the stupidity that they expect the consumer to accept.

baylee88 5 years 13 weeks

sorry, *distinct

baylee88 5 years 13 weeks

sorry, *distinct

baylee88 5 years 13 weeks

I think all diesel have been a little district. (Like the last summer's ads , they were about global warming) anyways I love diesel and liked these a lot.

baylee88 5 years 13 weeks

I think all diesel have been a little district. (Like the last summer's ads , they were about global warming) anyways I love diesel and liked these a lot.