Fab Ad: Dom Perignon Oenotheque

November 15, 2007

When Karl Lagerfeld photographed the ad campaign for the champagne Dom Perignon Oenotheque, he was thinking of a young, handsome old-moneyed couple, for whom everything is perfect. They're just a little bored, and the husband looks at his wife and gets the idea that she could be all women in one. The champagne helps him imagine these fantasies, which are played out through the all the pictures: Claudia Schiffer as French maid, Claudia Schiffer as Marie Antoinette, Claudia Schiffer as blushing bride...

The pictures are all black and white, as Karl prefers with his photography...and his every day dress, for that matter. Do you find the final product fantasy-inducing?

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17 Comments

sylvette 5 years 26 weeks

I love it...but it's vaguely weird. He doesn't change, she does. And then performs for him. Yup. Beautiful but problematic.

Sabeline 5 years 26 weeks

I love it. Yes, it's been done before, but so has just about everything else...it's beautiful.

lexichloe 5 years 26 weeks

So, anyone had the new Dom?

lexichloe 5 years 26 weeks

So, anyone had the new Dom?

Dollylo 5 years 27 weeks

Karl is an amazing photographer so I'm not surprised! ;)

GibsonGIrl 5 years 27 weeks

I really love this series of photographs. It's very detailed and thoughtful, not to mention gorgeous.

kia 5 years 27 weeks

I love the woman dancing on the piano. The lighting source from the floor is a fun little touch that adds to this image. The product placement with the faint glow around it is pretty smart.