Fab Ad: Donna Karan, Spring '09

November 18, 2008

Designer Donna Karan has devised a genius money-saving marketing plan. Instead of spending hundreds of thousands of dollars on a new ad campaign, she used runway photos from her Spring '09 collection. The beautiful result is below. Of course, the catwalk shots have been reinterpreted and given a new layout. “We wanted to get our message across in a creative way but with a consciousness,” Karan said. Makes complete sense. Amid a sea of dramatized ads, it's refreshing to see something authentic. The runway is where it all begins, so why not spotlight it further? What do you think?

Source

Donna Karan Fab Ad 2009 Spring

14 Comments

lizlee89 4 years 24 weeks

I like that it's different, but it's kind of boring...

minglee 4 years 25 weeks

loving the dress

Glittersniffer 4 years 26 weeks

Me too! I saw it and when I realized it wasn't a staged shot, I was doubly impressed. A staged shot probably would have lost the lovely values of the drapes.

arrhythmia 4 years 26 weeks

I really love the look of that draped back dress!

Yuhan 4 years 26 weeks

Wow, love it The silk dress is so chic and gorgeous!

RoyalBlueMoss 4 years 26 weeks

Pretty decent. I like them a bit.

shannydoots 4 years 26 weeks

Wow. That's a really good idea! I like that better than a posed photo shoot. If I had the money, I'd certainly buy the clothes based on that ad.

littlekaren 4 years 26 weeks

The wonderful photography capturing the movement of that fabric is what totally got me. LOVE IT

db849 4 years 26 weeks

CUTE idea and the clothes are cute. I'll buy Donna Karan!

blackmagicrose 4 years 26 weeks

I actually really like it! For this to work you have to get the right photographs and the advertisers got them for this one. And it really shows off the dresses and hangbags. Kudos to Donna Karen and Co. for this one.