When it comes to advertising, tried and true, sex sells. Now, you would think people were more savvy nowadays but sometimes a sultry image does catch ones eye — whether good or bad. The new Jordache ads, sans Elizabeth Hurley, con Heidi Klum, are seriously smokin'. Shot by movie director Brett Ratner, I think they may go over in the lad mags pretty well, but they are provocative no matter where the media placement is. Heidi is hot, no doubt about that, and she makes a fine jeans girl. And actually, my attention does go to the jeans — and how they perfectly hug her perfect derrière. So long Liz, there's a new girl in Jordache town.

Heidi is looking fab!
1Such a boring, ordinary, over-used ad concept
2i thin it's hilarious because the TOTALLY air brushed out her nipples. They're pretty much using the sex aspect of it a little too much, for me though.
3Don't mind the sexuality, but it could have pushed the envelope more, and Heidi is boring. Anouck Lepore or Karen Elson would have worked better. They are unique and hot. And the airbrushed nipples are creepy! Couldn't they have given her extensions to cover her nips if they didn't want to show them????? Ha, maybe they want her to resemble a Barbie. In that case, Heidi is the perfect choice!
4She looks fab!
5smokin' hot heidi!
when is project runway back???
6she looks like a mannequin with those nippless boobs.
heidi = hot
7jeans = not-so-much
OMG can this woman get hotter than this ? she looks stunning, and we all have to remember that she does have 3 kids, I rise my hat in front of this woman
8Heidi is hot without a doubt. But no woman with that many kids has tits that look like that.
9Oh, nevermind. I was going to go into a diatribe about women using their bodies, but it's just not worth it.
10I do think they airbrushed her nipples though.
11Love these adds.
They are my FAVORITE.
Well, not fave, but she's gorgeous in this.
Why, oh why do they have to airbrush her nips out? I mean, isn't that just pushing the whole sexual aspect more than they want to admit? They're taking the whole PURPOSE of the breast out of it. It's for BREASTFEEDING, so the nipple is supposed to be there!
Oh, well, nice add though.
12I think she is doing a better job than liz.
13HOT...wish i looked like that
14She is hot, but the airbrushed nipples are creepy.
15I think they did the nipples on purpose guys. she probably was wearing one of those nude covers (shade that matches your skin tone) like they use in the movies.
Heidi looks fab, i cannot hate at all and i'm definately interested in jordache now
16Heidi looks awsome!!! I hate the airbrushed nip thing - just cover it with long hair extensions. I pray to some day look half as hot as her!
17She looks just fantastic. I know women have body image issues because of advertising like this, but you have to give credit where credit is due.
18I think it is a sexy ad, but I wouldn't buy the jeans.
19She's hot, and this is a very sexy ad, but it doesn't really make me want to by jeans. I'm teetering between going for a good long bike ride to try to get that body, and going 'to heck with it' and making a huge bowl of popcorn.
20They did a good job air brushing out the areolar area. haha :banana:
21HOT!!!
22i want it!
23sexy.... and to think I thought Jordache wasn't in any more... its making a come back!
24sexy.... and to think I thought Jordache wasn't in any more... its making a come back!
25hot mama still gots it going on! Love Heidi! ^_^
26this woman exudes sexy.
27Such a sexy ad, Heidi is a great model for them! She makes me want to buy those jeans, heck even if I only 2% as good as her 100, I'll be happy!lol.
28sexy hot model! cant even tell she's already a mum! OMG!
29sexy.
30Heidi rocks
31I want it.
32not a fan of heidi's really - she's kinda boring i think . this ad though .. hotness . love the mirror images , and the black and white theme . xD
33How do her boobs not sag after 2 kids? A body like that before kids is crazy, but after kids? Unfair!
34um... here hair's obviously covering her nipples you guys! and cool ad... but jordache still ain't cool - sorry!
35i do agree with the comments that Heidi's boring tho... luv her and project runway.. but it doesnt excite me to see her in ads anymore
36Lets just say that I hope that I look like that after 3 kids!! jeez....
37She looks amazing and all, but I always considered her to be above the overt sexuality of this...particularly at this point in her career.
38she looks great but thats pretty much like having a topless photo... the hair doesnt really hide much, but yeah nice jeans, and she looks great.
39Holy smokes, she looks hot!! But what exactly is covering her nipples? Pasties? Or did they just photoshop them out? LOL..It looks a little weird.
40She is so hot. It's really disgusting how gorgeous she is, and after 3 kids in 4 years. I can only pray to be like her.
41Heidi is just hot! I am only 21 and no kids, nothing and I don't have a body close to that!
42i really like heidi! she's gorgeous n she can just turn it on at will like for photoshoots but what really wins me over is how she really seems so nice and down to earth!
43Sorry Liz, but WOW Heidi looks better than you.
44they've done some shopping. PHOTOSHOPPING!!!!
45She look's hot!
The airbrushed nipples make her look like a barbie doll. Very bad.
Still no way you will ever find me in a pair of Jordache.
46photoshopped or not, i hope i look that good after a couple of kids!
47Would you look at that ass??!!
48she's gorgeous.
49soooooooooooooooo hot. although i could barely tell it was heidi from the main picture. is it the eye makeup?
50Post New Comment
Please share your opinion with our community, but make sure it is on topic and follows our Community Rules. We moderate comments and prohibit personal attacks, threats, spam, lewd images, or the promotion of your personal website.