This may look like just an everyday fashion ad, but look closer and you'll see that the model has prosthetic limbs. That's because Aimee Mullins was born without fibulae in both legs. All of Kenneth Cole's latest non-uniform thinking ads have a message that goes beyond outer beauty. They still do their job — sell shoes — but in the most nonsuperficial way possible. One ad features a gay married couple and their daughter, while another is modeled by the HIV-positive editor-in-chef of POZ Magazine. I'm more physically drawn to pretty ads, but these have a strong emotional message. What do you think?