The newest addition to Louis Vuitton's core values campaign features prestigious filmmaker Francis Ford Coppola and his daughter Sofia sitting in the countryside of Buenos Aires. Shot by Annie Leibovitz, the ad, which is the fifth in its series of exceptional people, depicts Francis sitting with script in hand, taking on an engaging conversation with his beautiful daughter. Amongst all the picturesque scenery, a Louis Vuitton bag is nonchalantly thrown into the mix.
All of this natural scenery is nice but has me wondering: What does it all mean? Pietro Beccari, Louis Vuitton Senior VP of Communication and Marketing, explains it best: "This beautiful visual is a significant new addition to the core values campaign. Not only does it capture the unique quality of a father-daughter relationship, in which both are enriched by a shared experience, but it also evokes the heritage of Louis Vuitton with its suggestion of know-how being passed from one generation to the next." As well, the company is making a donation to The Climate Project on behalf of the famous father and daughter duo. Does this ad pull at your heartstrings?