Lady Dior's Spring '09 ad with Marion Cotillard was so successful, the French actress is back for Fall. But this time around, New York City, not Paris, is the setting. Photographer Annie Leibovitz shot the cinematic image of Marion as "Lady Red," the mirror suggesting a double life. A second scene — Marion getting ready for her close-up as a femme fatale — is slated for later in the season. These ads will debut in August issues and will be plastered around Paris during Fashion Week in October. What are your thoughts on this first one?