Fab Ad: McQ Alexander McQueen Spring 2008

March 25, 2008

We can always count on Alexander McQueen to do the unexpected. With his diffusion line McQ's Spring ad campaign, McQueen definitely threw me for a loop . . . so much that I had to share. Rather than depicting the clothes in his collection, the photos focus on a group of all-American cheerleaders, right down to the colors of their uniforms. Supposedly, the collection has sport-based silhouettes, hence the connection; are you buying it?

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26 Comments

CuTeeee 5 years 8 weeks

i really dont follow.. i dont look at the ad and say "ohh this collection has sport-based silhouettes". Doesnt tell me much, but i dont hate it.

aoitenshi 5 years 8 weeks

This ad's weird. I don't think it'll help his brand in any way.

plasticapple 5 years 8 weeks

It looks cheap and cheesy.

SweetFirefly 5 years 8 weeks

Stupid. Not even the kind of person that would buy the line.

vanilla19 5 years 8 weeks

I don't get it...isn't he supposed to be advertising his clothing-I doubt he's selling cheerleeding uniforms.

dancertay 5 years 8 weeks

as a cheerleder, i don't like it, cuz these girls aren't cheerleaders! look at those unpointed feet and broken wrists! and terrible high v's!! cheerleading already gets a bad rep, ads should try to dispel stereotypes, not perpetrate them...to me, cheerleaders with no form continues that idea that cheerleaders are brainless ditzes when in fact, there is more to the sport than short skirts.

crystalvillage06 5 years 8 weeks

Not a fan of the ad. I would rather see his line in an ad. I think some people have bad sterotypes of cheerleaders though; not all cheerleaders are mean.

linday_love 5 years 8 weeks

this is dumb.I hated the cheerleaders at my school they were always so mean and can you say haters..not buying mcquenn,an advertisement says a lot to me

AllaWallaBalla 5 years 8 weeks

I really don't understand what this has to do with his Spring line...?

rafaela losardo 5 years 8 weeks

it tried to be ironic and everything, but unless the cheerleaders are drinking vodka in their sports bra and using drugs...there's nothing ironic about it

Merlin713 5 years 8 weeks

They need to POINT THEIR FEET. Not just your toes.. Ugh. I'm a former dancer, and we were always taught to have pointed "feet". When you point your toes it still doesn't look like your foot is pointed... Anyway, I don't like the ad. It's blah. Oh, and just stupid.

JaimeLeah526 5 years 8 weeks

Cheerleaders suck! How can you have an add for clothing that doesn't even have the clothes in it? This is just targeting the girls who were cheerleaders in school or the girls who were never "cool" enough to be cheerleaders. It's shameful.

allourregrets 5 years 8 weeks

he*

allourregrets 5 years 8 weeks

I dont get it...it looks like her was having problems with his creativity flow, so he just grabbed some pictures out of his daughters yearbook....Im really not seeing the connection

marimiau 5 years 8 weeks

ohhh, I like it! It's totally different from ads with anorexic models making their best "I don't care" faces... It's festive, happy and transmit a good sensation! To be perfect, I think the girls should be wearing McQueen clothes... or, at least, the skull scarf!

freegracefrom 5 years 8 weeks

Ridiculous. I saw the ad and was like "Huh? Change the page." It's an ad.... how many people have enough time and enough of an attention span to do do even more research into something like this? (Present company (fabsugar) excluded, of course - it's your job!)

gabiushka 5 years 8 weeks

This is pathetic.

Lovely_1 5 years 8 weeks

Yea...I don't get it either...lost lost lost!!!

julieulie 5 years 8 weeks

I don't get it. I also find it ironic that the two minority ethnicities are on the outside corners of the bottom row. We have to have symmetry in ethnicity/hair color in our cheerleading pyramids now, too?