by POPSUGAR Fashion 5

Clothes are no longer American Eagle's sole interest. In looking for new ways to connect with their customer, AE has decided to develop original entertainment content through ae.com, YouTube, Myspace, Facebook, and television.

Everything from music, comedies, reality programming and dramas are in the cards, but the first project is a 12-episode series, It's a Mall World, directed by Milo Ventimiglia. In the show, American Eagle products aren't explicitly referenced, but several of the characters do wear American Eagle. Fun!

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