Clothes are no longer American Eagle's sole interest. In looking for new ways to connect with their customer, AE has decided  to develop original entertainment content through ae.com , YouTube, Myspace, Facebook, and television.
Everything from music, comedies, reality programming and dramas are in the cards, but the first project is a 12-episode series, It's a Mall World , directed by Milo Ventimiglia . In the show, American Eagle products aren't explicitly referenced, but several of the characters do wear American Eagle. Fun!