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Fab Flash: Ashley O. Peddles The Row

Late last week, Ashley Olsen made an appearance at a Dallas boutique to promote her designer collection, The Row, wearing a cashmere tunic and black leather leggings from the line.

Since Spring 2007, when the collection debuted with 18 knits, production has expanded to 110 looks for Fall 2008, including a $4,500 natural kangaroo coat and a $4,000 seamed black leather poncho with raw edges.

"What it always comes down to is simple, clean lines and beautiful fabrics," Ashley said. "The whole collection is based on fit and quality." She also mentioned that everything is made in the US, with the exception of cashmere knits, to maintain tight quality control.

Ashley is on hiatus from New York University to focus all of her attention on the label, taking the leading role so Mary-Kate can focus on her acting career. As Rae Miles, The Row's commercial director stated, "Ashley is there full time, every day. She's in all the fittings, picking all the fabrics and making the final decisions." Sounds like devotion!

To see a couple more looks from the Fall collection, read more




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