by POPSUGAR Fashion 21

Max Azria has been thinking about coming up with a new brand icon for his BCBG company for the past fifteen years - the current BCBG Max Azria logo (which is basically BCBGMAXAZRIA in a specific font) has been difficult to fit on some of the smaller clothing items, he told WWD.

Finally, he has settled on the butterfly logo, right, which is an abstract of two back-to-back Bs. I love the new logo, and might have to use the excuse of checking it out on the tags so that I can go shopping at BCBG!