Your favorite brands - Ralph Lauren, Gap (pictured), Victoria's Secret, Calvin Klein, Adidas and more - have all recently turned to YouTube to let young consumers know about their products via videos, commercials, behind-the-scenes, footage and fashion shows.
Although traditional media like TV, radio and print still dominate the advertising world, there has been a growth in the online advertising market and it shows no sign of stopping. Case in point: online ads accounted for 5.8 percent of the $285.1 billion spent on advertising in the U.S. last year according to eMarketer. So why YouTube? Because it's on demand and it allows consumers to choose what they want to watch instead of being told what to see.